D3 Success
The London Design Festival launched its very first day dedicated to digital design on the 17 September and we sent senior staff writer and magazine correspondent Adam Smith to go see what this event was all about.
The Digital Design Day, D3, is an innovative inclusion in the creative calendar, which provided a free day of exhibitions and interactive workshops with some of the digital industry’s greatest minds. Big commercial hitters such as Apple, Smoothe, Future Sound and Digital Urban were present and on hand to inspire through presenting their own latest innovations.
Adam reveals: “D3 was an absolute triumph. The day was as educational as it was entertaining and digital creatives of all standards will surely take something from this event. It’s definitely one to put in your diary for next year if you missed it.” Sampling all event elements, Adam explains: “ The free two-hour Apple seminar demonstrated by Alan Rosenfield and Byron Wijayawardena was highly engaging. Presenting communication strategies through Apples latest software’s such as Leopard, Apperture and iDisk really opened my eyes to the new potentials of creating all-inclusive promotional digital and print material and innovative ways in which to share this with the creative community both on a commercial and personal capacity.”
As Adam shows in his estimation of the event, this is the place for students to educate themselves, professionals to expand and for everyone to maximise their network capabilities. “There was also a great tutorial session where students could get design reviewed by professionals, opportunities to familiarise with innovative events such as the global sensation Cut & Paste www.cutandpaste.com and a fee-based event, iDesign, which explore how our collective digital future will pan out relating to formats including TV, web, mobile and games. This was presented by the heads in these sectors such as Andy Cameron head of the Interactive Department at Fabrica and Paul Dawson, Experience Director at Conchango.”